Having a blog for your website is quite important as feeding your website with fresh and high-quality content will in turn improve the SEO and keyword
Having a blog for your website is quite important as feeding your website with fresh and high-quality content will in turn improve the SEO and keywords ranking of your website.
Do you have a blog section on your website?
Well, if you are running a website for your products or services then this article is going to change your view towards the importance of having a blog for your website and the importance of hiring a good content writer as well.
The Corona Pandemic has made very it clear that every business of the world be it a departmental store or a big copywriting agency Singapore, every business in today’s world needs to have their online presence on the search engines.
Online presence doesn’t mean that you should have a website only.
No. Having a website and not having your keywords ranking on the search engine will never give your brand or business any online presence. You need to have your website’s keywords ranking on first page of google so that it can get the invisibility of your potential users.
To get your keywords ranked on 1st page of google or any other search engine you need to do proper SEO of your website and for SEO you need great content for your website.
A perfect SEO starts with great content because we all know that content is the king and without making the king (content) stronger you cannot win.
Uploading fresh and high-quality content on your website on a regular basis will strengthen the SEO of your website which in turn will result in the ranking of your website’s keywords on the search engines.
But where to upload this fresh content?
The answer is BLOG.
Yes. Every website has a blog section where the admin can upload blogs and articles on regular basis pointing their important keywords in each article.
Note: Target only 1 keyword through 1 blog or article.
A blog helps a lot to your website by keeping google crawlers engaged on your website so that the crawlers can crawl your website again and again for fresh content. Also, through a blog only your users will get to know all the updates of your business products and services which you are offering.
The blog can even help you get new potential customers for your business.
Still, many big brands and businesses don’t have good content writers or copywriters who can actually write a great piece of content for their website which will actually rank on the search engines. This is the main reason why people prefer hiring copywriting agencies for this task.
Here are some reasons why a business needs to have a blog and a good copywriting agency:
1. Voice of Your Business:
A blog is definitely the voice for any business website. How a blog is written and what impact does it make on your potential user defines the success and personality of your business in front of your customer. A blog is a way with which you can communicate with your customers easily.
Also, a blog gives your customer and user a feel of confidence about your service or products.
By providing high quality and useful information regarding your business’s products and services you can create your business authority among your users. This authority will surely bring more potential customers to your website and brand.
A blog helps in delivering answers to all the questions asked by your users and customers and when a new customer reads all the questions and answers that are been published from your side, this develops an authority in the user’s mind for your business/brand.
3. Good For SEO:
Fresh and regular content updates is what google always looks for and if you want to provide high quality fresh content in your website on regular basis then it can only be done via the blog section of your website because the content for home page and other important sections of your website is written for once and not updated every week.
Therefore, the more updates you will have on your blog section the more it will improve the keyword ranking of your website on Google. This is why it is always advised to keep updating the blog section of your website because if you will feed google with fresh and high-quality content then google will surely return the favour by increasing the ranking of your keywords.
Note: A blog section is highly important for an e-commerce website.
4. Traffic for Website:
Blog is something that can help you to get more traffic on your website because blogs and articles can be ranked much faster than your website’s homepage. There are many articles and blogs in the blog section of your website and each article/blog is targeted to a specific keyword which is why you have multiple keywords option and ranking even a few on 1st page of google will start bringing organic traffic to your website and also you always choose keywords with less competition in the blogs whereas a website’s homepage is ranked for specific keywords only and keywords of homepage always have good competition and are not so easy to rank.
Therefore, the blog is the best option to bring organic traffic on your website.
So, as we have already described above why a blog and good content is important for your business or brand’s website growth, it is always recommended by us to keep on updating your website’s blog section with fresh and high-quality content on regular basis to improve the SEO of your website.