Know your Facebook reach

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Know your Facebook reach

One of the performance indicators of social media marketing is the number of reaches. Reach is the number of users who have been able to touch (vie

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One of the performance indicators of social media marketing is the number of reaches.

Reach is the number of users who have been able to touch (view) the content posted on social media. Increasing the number of likes and reach is the first step to raise awareness of a company’s brand or service.

On Facebook, the number of reaches is divided into three types, so first of all, understanding the difference firmly and improving the analysis accuracy of the posted articles will lead to increasing the number of reaches.

Organic Reach

The number of users that a Facebook page fan sees posted by their page in their newsfeed, and the number of users who view the post by visiting the Facebook page directly (including users who are not fans of that page). It is an organic reach.

Paid reach 

The number of users who have seen the advertisement placed on the Facebook page is the paid reach.

Word-of-mouth reach

The number of people who have seen posts about Facebook pages published by a friend is the number of word-of-mouth reach. Good for posting! It also includes the number of shares and shares.

By the way, regarding these three types of reach, since the word-of-mouth reach has been integrated into the organic reach, it is no longer displayed on the insight screen as to how many reach the word-of-mouth reach is. Since it has been categorized simply as whether it is advertising reach or not, it may be simpler and easier to understand.

However, depending on the Facebook page operation policy and strategy, you may want to separately understand whether the user viewed the Facebook page directly or due to the influence of friends.

In such a case, you can check by checking Export data using a past template from the Facebook Insight export menu and downloading the report.

Facebook Insights Statistics is an endless database of information that you can use to benefit your business. However, the problem is that most marketers don’t fully understand what statistics are available, what they mean, and where they can be found.

This is the first in a series of posts that will act as a resource to help you master Facebook Insights. Today, we will focus on the metrics associated with Reach. I’ll show you everything you need to know about the coverage data that can be found in Web Insights, page-level exports, post-level exports. 

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