Natural Beauty Products: The New Trend In The Market!


Natural Beauty Products: The New Trend In The Market!

The beauty industry is extremely dynamic and versatile, and new trends are evolving and fading away every now and then. However, a few trends in the b

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The beauty industry is extremely dynamic and versatile, and new trends are evolving and fading away every now and then. However, a few trends in the beauty industry do not fade away with time. They turn out to be revolutionary and transform the face of the entire market. One such trend can be one of the natural beauty products.

A Gradual Shift Towards Natural Beauty Products

According to statistics, the global market of natural skincare products was valued at $10.84 billion in 2019. Reports further suggested that the market will have a compound annual growth rate (CAGR) of 5.0% from the year 2020 to 2027. Several factors have been fuelling the growth of the market of natural skincare products and natural beauty products in Canada. 

Consumers across the globe are concerned about the side effects of chemicals on the skin. The physiological effects of such chemicals present in synthetic beauty products are also a major factor in the balance shift towards natural beauty products. Such chemicals often cause the following effects amongst many others: 

  • Skin irritation
  • Allergies
  • Skin dullness

With better availability of knowledge and information on beauty products, the chemicals being used, and the perks of natural beauty products in Canada, there has been a gradual shift towards natural beauty solutions. Consumers have become more aware and seek cleaner products across the board. They are advocating the removal of chemicals from various beauty products they use. 

Not just that, consumers in the arena are supporting eco-friendly, natural, and sustainable products and are more inclined towards brands that offer products with better product ingredient transparency. As a matter of fact, as per a report of the Asia Cosmetics in 2017, over 40% of the change in the consumers’ buying decision across the globe was primarily because of the product’s natural ingredient listing on its packaging. 

The Key Benefits Of Natural Beauty Products 

The Nutrition Business Journal estimated the value of the global natural and organic beauty market to cross $19.4 billion by the year 2023. The key factors influencing the growth of the market were discussed above and included reasons like: 

  • Short ingredient lists
  • Strong eco-credentials
  • Consumer expectations about beauty products being ‘cruelty-free.’
  • Consumer consciousness and attention towards what they apply to their bodies. 

That being said, these are not the only reasons why natural beauty products Canada are preferred. There are several clear benefits of these products for the consumers. Let us take a look at the key benefits of using such natural skincare and beauty products in brief: 

  • Your skin has reduced exposure to a wide range of harmful chemicals and ingredients common in regular (synthetic) beauty products. Such chemicals include formaldehyde, phthalates, parabens, toluene, etc. 


  • Natural beauty products are generally free of artificial fragrance and any odor so there are fewer chances of getting odor-induced headaches. 

  • The absence of harmful chemicals (preservatives, dyes, and fragrances) in natural products, make them safer for the skin. You have reduced chances of skin irritation or skin sensitivity issues. 

  • Natural products are the better and safer option for people with sensitive skin. 

  • Most of these natural or organic products contain skin-healthy ingredients that could benefit your skin. Such ingredients include avocado oil, shea butter, rosehip oil, jojoba oil, etc. 

  • The wide availability of natural products has made these skincare and beauty items preferable. They are offered by several major beauty brands and retailers across the globe. You can get them at your nearby convenience store and you can get them at a vitamin store online. It is also one reason that has made the products popular across the globe. 

Why Use Natural Products When It Comes To Beauty And Skincare? 

Along with the benefits listed above, there are several other reasons why you must use and choose natural products. Not only do you get them everywhere, from a vitamin store online to major beauty products retailers at shopping malls, but these products also have their own set of perks that make them a sustainable option. 

  • Natural skincare and beauty products are better for the environment. They are organic, eco-friendly most companies also follow an eco-friendly manufacturing process for such products making them more sustainable. 

  • The manufacturing of natural beauty products Canada is mostly cruelty-free and do not harm any animals. 

  • Natural beauty and skincare products are not just easily available but they are also pretty affordable and come at prices that are not completely exorbitant. 

  • Natural skincare and beauty products are sustainable and safer and you do not have to have doubts about the health of your skin. The ingredients used are also beneficial for your skin and do more good than any harm. 

Key Trends Of Natural Beauty 

While natural skincare and beauty products are a trend itself and clean beauty is very popular amongst millennials as well as Gen Z right now, there are few trends in natural beauty as well. When we say that these products are changing customer expectations, here are the key trends of natural beauty that are popular as more and more consumers are preferring these. 

  • Sustainable beauty: Green beauty and blue beauty brands are popular amongst the majority of women using natural beauty products. 

  • Purposeful ingredients: Another key expectation of modern customers when it comes to natural products. 

  • Sustainable packaging: Sustainable and eco-friendly packaging with adequate information about ingredients is what most major brands in the natural beauty market are adopting. 

Final Thoughts 

Natural beauty products Canada is the way to go in modern times. Sustainable, healthy, and easily available, that’s all that a consumer would want and that’s exactly what natural skincare and beauty products offer. They are a trend that will shape the beauty industry in the recent future and will probably transform the entire face of the market! It’s a trend that’s definitely staying for a long long time!